The Power Of One. Multiplied by 10.
The Power of 10 capitalizes on the power of community, putting your message in front of people when and where it can be the most effective.
People always notice when things change in their neighborhood, no matter how insignificant these changes may seem. By using the Power of 10, marketers have the ability to send out an impactful, personalized direct mail piece to the immediate neighbors of their client. This dynamic mail draws attention to an identifiable item such as a new roof, automobile or spa that has been purchased in the neighborhood.
For some marketers, the key is not the ability to have neighbors physically see the product, but knowledge that they are reaching a target audience with similar demographics, lifestyles, and income levels, with a clear and unique message. When your clients purchase something from you, you can bet that their neighbors have the same purchasing power. Unleash the Power of One good referral. Times 10!
Power Tip 2
Word of mouth referrals bring proximity marketing to the prospect next door. Harness the PO10 potential!
